Company Name: Vital Choice Wild Seafood & Organics

Owner(s): Randy Hartnell

Year Founded: 2001

Address: Vital Choice Wild Seafood & Organics PO Box 4121, Bellingham, WA 98227

Phone: 800-608-4825

Contact Email:



Vital Choice Wild Seafood & Organics operates out of scenic Bellingham, WA. What started as a mission to share the gift of Alaskan wild-caught salmon with the world has transformed into a trusted company that ships all kinds of seafood throughout the United States. The company’s guiding principle is that food should taste good without harming the planet, and thus prioritizes sustainability and charitable giving. It is a Certified B Corporation, a distinction that means the company considers the impact of, and meets standards concerning, its social and environmental performance, public transparency, and legal accountability to profit and purpose.

The FAQ page is a wealth of information and will likely answer any questions a potential or current customer might have. Their customer service page provides not only a phone number that is available 5 days a week during work hours, but also an email option. The site itself is easily navigated and incredibly thorough.


Products from Vital Choice will either ship in their SeaSaver™ packaging, which is 100% recyclable, or EPS Foam Coolers, which are part of a CubeCycle™ program. Their non-perishable items ship Monday through Friday, and typically arrive in 3 to 7 business days. Frozen items ship using 1-to-3-day ground service or 2nd day air service.

Where They Fish

Vital Choice’s prized Alaskan salmon is fished in Alaska and California. Their “About Us” page mentions that the company works with fisheries all around the world, but there is not much information about which specific fisheries, or where those fisheries are located.

The company only works with responsibly managed fisheries that meet their high standards quality and sustainability.

Type of Fish

Their primary focus used to be exclusively on wild Alaskan salmon, but Vital Choice has since started selling a variety of wild fish, shellfish, and canned or frozen fish and shellfish. They also carry organic foods and seasonings, including, but not limited to, soups, trail mixes, oils and vinegars, wild kelp cubes, and chocolates.

Customers can choose a Vital Box, or subscription box, that ships the second week of every month. There are different sizes and price points based on what the customer wants.

Quality and Sustainability

Vital Choice’s website is rife with information about their sustainable efforts and commitment to quality. Through the Vital Green Environmental Stewardship Program, this company donates part of their profits to environmental programs, purchases carb offsets, and assesses and tries to address the environmental impact of their shipping process.

This online seafood retailer places a heavy emphasis on wild-caught fish for the health benefits, and all of their seafood is either certified as “environmentally responsible” by the Marine Stewardship Council or labeled “Best Choice” or “Good Alternative” by Monterey Bay Aquarium Seafood Watch.

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